Social Media Specialist

Company : Giftcraft

Job Location : Brampton, ON, CA

Posted on : 2021-06-10T20:08:24.000000000Z

Job Description :

We are looking for a talented, innovative, and resourceful Social Media Specialist to drive engagement and develop/execute a Social Media Marketing Strategy, while working closely with different stakeholders including members of the Executive, Sales, Design, Photography, Human Resources, and Merchandising teams.

We’re looking for someone proactive with a strong understanding of best practices and trends in social media marketing, to promote our different brands.

We want someone who can successfully wear many hats in order to drive brand awareness, grow our online fan base of followers, and convert them into active customers or our next team members.


For over nine years we’ve been recognized by Deloitte as one of Canada's Best Managed Companies, and for over 75 years Giftcraft has been synonymous with best-in-class quality, trendsetting designs, and sales/distribution of Lifestyle, Fashion, Decor, Giftware, Health, Wellness, Personal Safety, and Gourmet products.

Today we service a network of more than 25,000 independent, specialty and marque retailers throughout North America, and we proudly boast a growing number of award-winning exclusive standalone brands under the Giftcraft umbrella JOB DUTIES INCLUDE: Develop daily social media content (including scripted/edited video) to highlight Giftcraft’s unique and award-winning leadership, workplace culture, products and services.

Provide strategic and inspirational leadership on ways to reach and engage target audiences.

Leverage Sprout Social to further develop and manage our social media marketing plan and its associated budget across campaigns and channels: Facebook, Instagram, Twitter, YouTube, etc.

Create, manage, track, analyze and optimize the ongoing performance of marketing efforts (including, ads, funnels, social media posts, and email campaigns on mailchimp) for eight of our brands.

Project Management - Create monthly calendars outlining email marketing plans, content, discount programs (Shopify).

Liaison with internal and external business partners (media, designers, photography, hiring managers, sales, social committee, etc.) and customers.

Support B2B and B2C Marketing; focusing on developing customized content and messaging (professional/traditional or casual/viral) depending on the target audience.

Perform other duties and special projects as assigned.

WHAT YOU NEED TO BRING: 3-5 years’ of experience in a similar Social Media focused role, within a corporate environment.

Degree in communications, marketing, public relations, journalism or a related field.

Exceptionally strong writing skills, especially on social media; fun, witty and professional.

Demonstrated knowledge of the culture, tone and language of different social media platforms.

Genuine passion for digital marketing and quality consumer engagementExtremely organized with ability to multi-task in a fast-paced environment with tight deadlines.

Strong foundation in Google Analytics.

Superior knowledge of existing and emerging social platforms.

Active (public-facing) social media footprint.

Hands-on experience with design development tools (i.e. Photoshop, Illustrator, InDesign, Flash or similar).

Expected start date: 2021-06-28Job Types: Full-time, PermanentSalary: From $72,000.00 per yearAdditional pay:Bonus payBenefits:Casual dressCompany pensionDental careDisability insuranceEmployee assistance programExtended health careLife insuranceOn-site parkingPaid time offStore discountVision careSchedule:8 hour shiftMonday to FridayAbility to commute/relocate:Brampton, ON: reliably commute or plan to relocate before starting work (required)Application question(s):Do you have 3 or more years working for a mid-large size company (not in a freelancing capacity), Managing their Social Media?

Experience:Adobe Creative Suite: 5 years (preferred)consumer goods: 3 years (required)Social Media Marketing: 5 years (required)Language:English (required)

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