Company : CPG Connect
Job Location : Brampton, ON, CA
Posted on : 2021-06-10T23:12:32.000000000Z
Job Description :
Marketing Director (Consumer Goods)
Our client, a rapidly growing Consumer Packaged Goods Company, located in Brampton, ON is looking to hire a Marketing Director to join their team on a Permanent, Full-Time basis.
Reporting to the President, the Marketing Director will oversee the marketing department and guide the daily activities while developing a marketing strategy for the organization for new and existing product categories.
Develop and implement marketing and branding strategies which include promotional calendars, new product launches and introductions
Work with the sales team to review and improve current marketing and sales collateral
Work with the sales department to develop pricing strategies to maximize profits and market share
Conduct market share and product research to understand future growth opportunities
Provide research and presentation support for major customer line reviews
Develop promotions and advertising campaigns with key team members
Build brand guidelines to assist with enhancing brand awareness
Review current social media and digital marketing strategies and propose areas for growth
Lead the brainstorming of creative photography and videography shoots for various projects
Providing marketing guidance and feedback to employees and other key stakeholders
Oversee the coordination of company conferences, tradeshows and major events to ensure our brand is clearly communicated
Other duties and responsibilities as assigned by the manager
Bachelor’s degree in Marketing or MBA (not required but considered an asset)
7 - 10+ years of experience working in Marketing at a Consumer Goods company
Strong understanding of ecommerce and social media strategies
Experience with managing a team
Excellent communication and interpersonal skills
Strong brand building skills
The ability to be proactive, quick on your feet, and extremely agile
Excellent Project Management skills
Strong research and market analysis skills
Excellent copywriting skills
Organized, detail oriented and resourceful
Agrees that collaboration is a key factor in a company’s success!
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