Marketing Director (Consumer Goods)


Company : CPG Connect


Job Location : Brampton, ON, CA


Posted on : 2021-06-10T23:12:32.000000000Z


Job Description :

Marketing Director (Consumer Goods)

Our client, a rapidly growing Consumer Packaged Goods Company, located in Brampton, ON is looking to hire a Marketing Director to join their team on a Permanent, Full-Time basis.

Reporting to the President, the Marketing Director will oversee the marketing department and guide the daily activities while developing a marketing strategy for the organization for new and existing product categories.

Responsibilities:

Develop and implement marketing and branding strategies which include promotional calendars, new product launches and introductions

Work with the sales team to review and improve current marketing and sales collateral

Work with the sales department to develop pricing strategies to maximize profits and market share

Conduct market share and product research to understand future growth opportunities

Provide research and presentation support for major customer line reviews

Develop promotions and advertising campaigns with key team members

Build brand guidelines to assist with enhancing brand awareness

Review current social media and digital marketing strategies and propose areas for growth

Lead the brainstorming of creative photography and videography shoots for various projects

Providing marketing guidance and feedback to employees and other key stakeholders

Oversee the coordination of company conferences, tradeshows and major events to ensure our brand is clearly communicated

Other duties and responsibilities as assigned by the manager

Requirements:

Bachelor’s degree in Marketing or MBA (not required but considered an asset)

7 - 10+ years of experience working in Marketing at a Consumer Goods company

Strong understanding of ecommerce and social media strategies

Experience with managing a team

Skills:

Excellent communication and interpersonal skills

Strong brand building skills

The ability to be proactive, quick on your feet, and extremely agile

Excellent Project Management skills

Strong research and market analysis skills

Excellent copywriting skills

Organized, detail oriented and resourceful

Agrees that collaboration is a key factor in a company’s success!


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