Email Marketing Development Associate


Company : Staples


Job Location : Mississauga, ON, CA


Posted on : 2021-06-11T04:39:00.000000000Z


Job Description :

About us:

Staples Professional is the commercial, business to business division of Staples

We work with small to large sized companies to develop customized programs with specialized pricing, dedicated account management, and a complete assortment of products and services at a low total delivered cost

Staples Professional offers our clients: Facility Supplies, Breakroom Products, Technology Solutions, Furniture, Print Solutions, Promotional Products and more

To learn more about Staples Professional visit us at: www.staplesbusinessadvantage.ca

Purpose of Job

Reporting to the Email Marketing Manager, this role will assist in the weekly implementation of reoccurring dynamic email programs including the creation and HTML development of weekly email touchpoints in a timely manner.

This role will also be responsible to proof technical elements of the email campaigns to ensure that products featured represent the active online promotion or active flyer pricing.

Verifying creative briefs and ensuring emails comply to advertising and accessibility standards.

This role will also work closely with the Email Marketing Specialists to confirm schedules, timing and content in coordination within weekly plan and ready in time for all predetermined proofing rounds and timely deployment.

Primary Duties and Responsibilities

Email Campaign Creation & Deployment

Support a comprehensive B2B/B2C retail-based email content strategy.

Support the creative design and development of all email content across multiple lines of business, products, and services with email creative team

Support email creative that meets all online guidelines for accessibility while maintaining the Staples branding across multiple email segments.

Work closely with stakeholders via the Email Marketing Specialists to incorporate their requirements into all email creative.

Maintain a tight workback schedule in partnership with the Email Marketing Specialists to ensure that content is reviewed in a timely manner.

Working within Marketo and Klayvio (email service providers) to build, analyze, upload lists and deploy email campaigns.

Leverage strong HTML/CSS skills to troubleshoot display issues and optimize code wherever possible at the lightest weight possible to maximise delivery

Mobile responsive email build capability – with a strong understanding of best practices.

Use Photoshop and Dreamweaver fluently to be able to create the imagery as well as the code to support a full email build solution

Reporting and Segmentation

Pull basic out-of-the-box reporting as needed, using the proper links and naming conventions attached to each email

Assist Email Marketing Specialists with the tracking of weekly email revenue captured by ensuring the correct tracking IDs are added where applicable

Review reporting periodically with Email Specialist and Email Marketing Manager to highlight if there are additional changes needed to creative to drive the desired purchase behaviour

Ability to leverage Marketo effectively to ensure the correct customer segments are loaded to each email campaign for the Specialist to review

Manage multiple customer groups in a clean and organized way

Marketing & Merchandising Department Collaboration

Participate in weekly digital and cross functional meetings within the Marketing group to gain awareness of other initiatives for the purpose of being able to capture related topics together in email Hero + top banner opportunities.

Help where needed for the benefit of both teamwork principals and as an opportunity to further develop operational knowledge

Qualifications :

Recommended Qualifications

Knowledge / Skill Requirements/Experience:

Strong understanding of web creative development techniques and creative design

Experience designing email for marketing-oriented initiatives.

Understanding of business process and marketing strategy

Software: Apple OS, Photoshop Illustrator, in design, Dreamweaver, flash ability to use various development and creative tools.

Ability to hand code html o WC3 standards

Strong in programming Languages: HTML CSS, JavaScript

Experience with database tool an asset

Experience with email platforms and asset

Basic excel skills to support list management and reporting requirements.

Exposure to Adobe Graphics programs necessary

Exposure to HTML and CSS coding Necessary

Education

3-5 years of experience.

Additional Information

Office environment

Remote/office work.

Interested in joining the team?

Check out our perks and benefits !

Staples believes Inclusion is a verb and we encourage diversity of thinking and ideas as well as backgrounds and experiences.

Staples is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.


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