Company : Staples
Job Location : Mississauga, ON, CA
Posted on : 2021-06-11T04:39:00.000000000Z
Job Description :
Staples Professional is the commercial, business to business division of Staples
We work with small to large sized companies to develop customized programs with specialized pricing, dedicated account management, and a complete assortment of products and services at a low total delivered cost
Staples Professional offers our clients: Facility Supplies, Breakroom Products, Technology Solutions, Furniture, Print Solutions, Promotional Products and more
To learn more about Staples Professional visit us at: www.staplesbusinessadvantage.ca
Purpose of Job
Reporting to the Email Marketing Manager, this role will assist in the weekly implementation of reoccurring dynamic email programs including the creation and HTML development of weekly email touchpoints in a timely manner.
This role will also be responsible to proof technical elements of the email campaigns to ensure that products featured represent the active online promotion or active flyer pricing.
Verifying creative briefs and ensuring emails comply to advertising and accessibility standards.
This role will also work closely with the Email Marketing Specialists to confirm schedules, timing and content in coordination within weekly plan and ready in time for all predetermined proofing rounds and timely deployment.
Primary Duties and Responsibilities
Email Campaign Creation & Deployment
Support a comprehensive B2B/B2C retail-based email content strategy.
Support the creative design and development of all email content across multiple lines of business, products, and services with email creative team
Support email creative that meets all online guidelines for accessibility while maintaining the Staples branding across multiple email segments.
Work closely with stakeholders via the Email Marketing Specialists to incorporate their requirements into all email creative.
Maintain a tight workback schedule in partnership with the Email Marketing Specialists to ensure that content is reviewed in a timely manner.
Working within Marketo and Klayvio (email service providers) to build, analyze, upload lists and deploy email campaigns.
Leverage strong HTML/CSS skills to troubleshoot display issues and optimize code wherever possible at the lightest weight possible to maximise delivery
Mobile responsive email build capability – with a strong understanding of best practices.
Use Photoshop and Dreamweaver fluently to be able to create the imagery as well as the code to support a full email build solution
Reporting and Segmentation
Pull basic out-of-the-box reporting as needed, using the proper links and naming conventions attached to each email
Assist Email Marketing Specialists with the tracking of weekly email revenue captured by ensuring the correct tracking IDs are added where applicable
Review reporting periodically with Email Specialist and Email Marketing Manager to highlight if there are additional changes needed to creative to drive the desired purchase behaviour
Ability to leverage Marketo effectively to ensure the correct customer segments are loaded to each email campaign for the Specialist to review
Manage multiple customer groups in a clean and organized way
Marketing & Merchandising Department Collaboration
Participate in weekly digital and cross functional meetings within the Marketing group to gain awareness of other initiatives for the purpose of being able to capture related topics together in email Hero + top banner opportunities.
Help where needed for the benefit of both teamwork principals and as an opportunity to further develop operational knowledge
Knowledge / Skill Requirements/Experience:
Strong understanding of web creative development techniques and creative design
Experience designing email for marketing-oriented initiatives.
Understanding of business process and marketing strategy
Software: Apple OS, Photoshop Illustrator, in design, Dreamweaver, flash ability to use various development and creative tools.
Ability to hand code html o WC3 standards
Experience with database tool an asset
Experience with email platforms and asset
Basic excel skills to support list management and reporting requirements.
Exposure to Adobe Graphics programs necessary
Exposure to HTML and CSS coding Necessary
3-5 years of experience.
Interested in joining the team?
Check out our perks and benefits !
Staples believes Inclusion is a verb and we encourage diversity of thinking and ideas as well as backgrounds and experiences.
Staples is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.
Job Location : Vancouver, BC
Examples include digital marketing activities, such as email marketing campaigns, remarketing and paid to advertise. Job Types: Full-time, Permanent.
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